As I started looking into online advertising & personal data as a pilot case study to help me develop the FTG methodology, I thought that the governance system behind so-called generative AI software — which has been very much in the spotlight since OpenAI publicly launched ChatGPT in late 2022 — is being developed, negotiated, discussed and fought about now, and that in some respects it is heir to and echoes the history of how the governance system of online advertising and personal data was shaped very much in favour of corporate actors.

That is why I think it makes sense to look into “AI governance” as another case study to keep testing and refining the FTG methodology — but that’s work that I still need to start and will carry out in the future.

See the “what next” page to read about what I’m generally planning to do regarding FTG as of July 2024.