Illustration: Cristina Valero
As an executive or director, your mission is to maximise corporate profits — even if your product harms people, damages society or destroys the environment. Governments want to regulate your business and that’s a threat to your profits. That’s why you need to influence public life and politics to prevent norms, rules and regulation. You must be free to make as much money as possible — and The Guide to Corporate Influence in Europe will tell you how to do that!
Table of contents
The Guide reveals to you The Strategy to win the Corporate Influence Game: it’s about much more than lobbying. Learn what the EU is and how it works, so that you can influence it. Key concepts to know before jumping into The Strategy.
The Guide presents the 10 tactics that make up The Strategy. With them, you can achieve corporate capture of the political process in Europe. To help you do that, The Guide lists the general rules to keep in mind when implementing The Strategy.
Tactic 01. Exploit Weak PR Regulation
The PR Fairy will make your bullshit look like gold!
Start implementing The Strategy! Use every possible PR tool to inundate the public conversation with corporate propaganda. Insist on vague terms that lack legal definitions and don’t mean anything. The PR Fairy will influence the political process in your favour!
Tactic 02. Collaborate with your Competitors
Regulation is the common enemy of corporations!
It is more fun to use The Strategy with friends — and the companies that are your competitors can also be your best allies in the Corporate Influence Game. Learn how to collaborate with other corporations to become stronger together against regulation!
Tactic 03. ‘Shoot’ the Messenger
Frighten your critics into silence! (don’t actually shoot them, though)
When journalists, researchers or activists find out about your company’s wrongdoing, follow The Strategy and frighten them into silence. If your critics speak out, you say it’s they who are to blame, wrong or evil. Don’t actually shoot anyone, though!
Tactic 04. Abuse Science
If science shows your product is harmful, just twist or make up your own facts!
Science poses a threat to your business: if your products are harmful, scientific researchers will find out about it. But simply denying science is not the solution. The Guide shows you how to abuse the scientific process to keep profiting from your toxic business!
Tactic 05. Focus on Individual Responsibility
Because it’s all the consumer’s fault!
This chapter will be published in the book version of The Guide.
Tactic 06. Frame Government as Bad for Markets
Regulators will break the free market if they play with it!
This chapter will be published in the book version of The Guide.
Tactic 07. Portray Yourself as Good, Legitimate and the Adult in the Room
Your company is the nicest, coolest and smartest guy around!
This chapter will be published in the book version of The Guide.
Tactic 08. Call for Self-Regulation
You should only follow your own rules — or not even those ones!
This chapter will be published in the book version of The Guide.
Tactic 09. Look for the Devil in the Details
Respecting the spirit of the law is for losers!
This chapter will be published in the book version of The Guide.
Tactic 10. Infiltrate the Regulatory Process
Sneak in and write the key points of regulation yourself!
This chapter will be published in the book version of The Guide.
Conclusion_ Winning the Corporate Influence Game
This chapter will be published in the book version of The Guide.
What ‘The Guide’ is Really About
This chapter will be published in the book version of The Guide.